AI quoting for UK electrical wholesalers
Quote every enquiry the same day.
Intillia reads your customers' enquiries, from emails and spreadsheets to PDFs and photos of handwritten lists. It matches every line to your catalogue, prices it from your own system, and hands your counter a checked draft quote. Your team reviews it, approves it and sends it. No re-keying.
- Works from your catalogue, your prices and your stock
- Your staff approve every quote before it goes out
- Built in the UK, for the way the trade actually orders
Enquiry
Dan, DP Electrical Ltd
Prices for Monday, Oak Street job
Hi, can you price these up for Monday please?
20 x Hager MTN116
3 x 100m 2.5 T&E grey
12 x double switched sockets white
1 x 10 way consumer unit
Cheers, Dan
The problem
Quoting is where branches win or lose work
Every enquiry is a sale waiting to happen. But turning a contractor's list into a priced quote takes your best people away from the counter and the phone.
Speed wins the job
Contractors often send the same list to several wholesalers. The branch that comes back first with a sensible price usually gets the order.
Hours of re-keying
Loose descriptions, part numbers with and without spaces, PDFs and photos. Someone has to read it all, find each product and type it into the system.
Margin slips quietly
Under pressure, price breaks get missed, prices get rounded and alternatives aren't offered. Small misses add up across hundreds of quotes.
Know-how lives in a few heads
When your most experienced counter staff are off or busy, quotes slow down, and some enquiries never get answered.
How it works
From enquiry to approved quote in four steps
Intillia does the reading, matching and pricing. Your team makes the decisions.
Capture
Enquiries arrive in staff inboxes, on your WhatsApp Business number or as uploads. Intillia spots which messages are enquiries and leaves everything else alone.
Understand
It reads the message and its attachments, including PDFs, spreadsheets and photos of handwritten lists, and pulls out every product and quantity in the customer's own words.
Match and price
Each line is matched to your catalogue by part number, description and technical specification. It's then priced from your system, with the customer's account terms, price breaks and live stock.
Review and send
Your team sees a draft with the reasoning behind every line, fixes anything that needs it, and sends the quote from their own email in the customer's original thread.
Unanswered quotes are chased on schedule, drafted for you or sent automatically, your choice.
A price request to the supplier is drafted for you, and their reply flows back into the quote.
Accepted quotes can be pushed into your ERP as sales orders, after a credit check.
Features
Everything a branch needs to quote faster
Built specifically for electrical wholesale: the products, the data and the way your customers write.
Reads every format
Email text, PDFs, spreadsheets, drawing schedules and photos of handwritten lists, all turned into clean quote lines.
Speaks the trade
Understands shorthand like "2.5 T&E", "B16 MCB" or "double socket", and part numbers however they're typed.
Your prices, your rules
Prices come from your own ERP: customer accounts, price breaks and terms. Account status and credit limits are checked too.
Stock-aware, with alternatives
Checks quantities against stock and suggests suitable alternatives when an item is short, so the quote can still go out today.
Explains every line
See why each product was chosen and where its price came from. Staff can trust the draft or correct it in seconds.
Learns from your team
When staff confirm what a customer means by a description, Intillia remembers it for your branch next time.
Built for the trade
It understands what your customers mean, not just what they type
Generic AI tools don't know an RCBO from a rewireable fuse. Intillia is built on detailed electrical product data, classified to industry standards, and on your own catalogue.
- Manufacturer part numbers matched exactly, with or without spaces and dashes
- Technical specifications compared properly: rating, curve, poles, size and finish
- Flags anything it isn't sure about instead of guessing
Who it's for
What changes for your branch
Counter and sales staff
Spend your time selling, not typing
Start from a checked draft instead of a blank screen.
- No more re-keying lists and schedules
- Clear flags on anything that needs a decision
- Quotes sent from your own email, in the customer's thread
Branch managers
Every enquiry answered, every price consistent
See what's waiting, what's been sent and what needs chasing.
- Customer prices and price breaks applied the same way every time
- Approval rules you set for your branch
- Follow-ups so quotes don't go cold
Owners and directors
Quote more without adding headcount
Handle more enquiries with the team you already have.
- Per-branch subscription with no cap on quotes
- Works with your existing ERP and catalogue
- Room to add branches as you grow
Control and security
Your team stays in charge. Your data stays yours.
People make the decisions
- Nothing is sent without approval. Every quote is reviewed and approved by your staff.
- Automation is opt-in. Things like automatic follow-ups are off until your administrator turns them on.
- Uncertainty is flagged, not hidden. If Intillia isn't sure, it says so and asks.
Your data is protected
- Only enquiries are kept. Connected inboxes are screened for enquiries; other mail is never stored.
- Never used to train general AI. Your data is used to serve your branch, nothing else.
- Encrypted and separated. Encrypted in transit and at rest, with each customer's data kept apart.
FAQ
Questions wholesalers ask us
Does Intillia send quotes on its own?
No. Intillia prepares the draft; a member of your team reviews and approves every quote before it reaches a customer. Automatic follow-ups are available, but only if your administrator switches them on.
Does it replace my counter staff?
No. It takes away the reading, searching and typing, so your team can answer more enquiries, faster, and spend more time with customers. Your people still make every pricing decision.
What do we need to set up?
A connection to your ERP for your catalogue, prices and stock, which we set up with you. Staff then connect their work inbox with a single click. There's no software to install.
Which ERP systems do you work with?
We're starting with the systems our launch partners use and adding more. Tell us what your branch runs and we'll tell you exactly what Intillia can do with it.
What about items we don't stock?
Intillia flags them, suggests suitable products where it can, and can draft a price request to the manufacturer or supplier for you. When they reply, the price flows back into the quote.
How is Intillia priced?
A subscription per branch, with no cap on the number of quotes you create. Get in touch and we'll talk through what fits your business.
Is our data safe?
Yes. We only keep what's needed to quote, encrypt it, keep each customer's data separate, and never use it to train general-purpose AI. Our privacy policy sets out exactly what we store and for how long.
Launch partners
Spend less of your day on quotes, and win more of them
We're working closely with a small number of UK electrical wholesalers ahead of general launch. If quoting takes too much of your team's day, we'd like to show you what Intillia can do.
Intillia is in development with launch partners and not yet generally available.